![]() ![]() Internet Standards is available in Section 2 of RFC 5741. Internet Engineering Steering Group (IESG). ![]() Received public review and has been approved for publication by the It represents the consensus of the IETF community. This document is a product of the Internet Engineering Task Force This is an Internet Standards Track document. ![]() Protected from disclosure in storage and in transport. To prevent misuse, bearer tokens need to be The associated resources (without demonstrating possession of aĬryptographic key). Possession of a bearer token (a "bearer") can use it to get access to Requests to access OAuth 2.0 protected resources. This specification describes how to use bearer tokens in HTTP The OAuth 2.0 Authorization Framework: Bearer Token Usage Speaking at a conference several months later, Pollard argued that agencies must work harder to win back his trust and money following a period where transparency issues were in the spotlight.Internet Engineering Task Force (IETF) M. Participants complained that General Mills would not compensate them and that the company demanded to retain full ownership of any creative concepts shared. Early in 2019, the company launched a wide-spanning creative review that some agencies balked at, Adweek reported at the time. Pollard's views and moves at General Mills were not without controversy. The executive forecast a more "amorphous" model for agencies and an uptick in gig-economy work, believing that the current infrastructure of large ad holding groups would prove too restrictive for young talent and clients alike. Pollard, who previously worked at Coca-Cola, and before that, on the agency side of the business, brought new ways of thinking to General Mills, not only on the creativity and technology fronts, but also in regards to its partnerships. "All of this stuff about not needing a CMO or marketing anymore, I think it's shifted back." "One of the things the pandemic's done is put marketing more squarely back in the middle of a company's operations," Pollard told Marketing Dive in an interview earlier this year. More than half of surveyed CMOs report their influence has increased during the pandemic period, while just 5% claimed it had decreased, according to a recent whitepaper from M&C Saatchi Group's Clear consultancy. Several high-spending marketers, including Coca-Cola and McDonald's, vacated the global CMO role in recent years only to resurrect the position to bring more unity to their brand vision and better juggle changing needs around areas like data and analytics. In a statement to Ad Age, General Mills said that Pollard "accomplished what he set out to do." The company choosing not to seek a CMO replacement could still raise a few eyebrows at a time when many marketers - including Pollard - have argued the pandemic has shored up their place in corporate leadership. Accelerate contains four directives that impact marketing: to boldly build brands, relentlessly innovate, unleash scale and be a force for good at both the community and global level. General Mills is positioning the corporate reshuffle as part of an Accelerate strategy that was designed prior to the pandemic, but which has served an important role in navigating the health crisis. The company has enacted a more aggressive marketing and supply chain strategy to preserve recent gains while betting bigger on channels like e-commerce and mobile, including for its Boxtops for Education program. General Mills is among the packaged foods giants fortified by the pandemic, which led consumers to gravitate toward pantry-loading and adopt routines they'd previously shunned like eating breakfast at home. We will announce further details at the appropriate time." "Ivan's departure is related to this announcement. "As we pivot from the pandemic, in a position of strength, we are aligning our organization to maintain momentum in the dynamic markets we serve around the world," the statement read.A company spokesperson said that the retooling is part of the Accelerate growth strategy General Mills formulated last year. In a filing with regulators, General Mills said it had "approved restructuring actions designed to better align its organizational structure and resources with its strategic initiatives," though details of that strategy are scant.Ad Age first reported the news. The owner of brands like Cheerios, Häagen-Dazs and Yoplait said it does not plan to seek a replacement for the global CMO role it created in 2016. General Mills global marketing chief Ivan Pollard has left the company as part of a broader organizational reshuffling, the company confirmed in a statement. ![]()
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